Experience You Can Count On
Just Honest, Hardworking Know-how
Behind the sound marketing solutions provided by Be Heard Marketing is marketing strategist, Denise B. Hearden. Denise’s experience in online marketing, public relations and marketing communications extends over 16 years within integrated agency enivironments as well as corporate-side with Fortune 500 leaders.
Practicing proactive public relations has been a constant throughout Denise’s career and for more than 10 years, the Internet has played an increasingly leading role in her work. In her most current role as eMarketing Director for a nationally reknowned measurable marketing firm, Denise managed all online related marketing activities for the agency and its clientele.
At Linkedin.com/in/beheard14, you’ll find a complete overview of Denise’s experience.
Career Summary
- 16+ years corporate and agency experience planning, developing and executing creative, integrated marketing programs that add measurable value and brand exposure.
- Significant background in strategic communications planning and research, brand and credibility building, trade advertising, new product/market launches, media relations, product/service publicity, executive and employee communications, Internet communications, and social marketing.
- A keen focus on measurability and strong user/advocate of tracking mechanisms, processes and analytical tools.
- Senior counselor to executive management in the strategic use of communications to advance business and marketing objectives.
- Proficient liaison between the C-suite and business teams (marketing, IT/programmers, designers, copywriters, merchandisers, production staff, etc.) to ensure business and marketing objectives are understood and achieved.
- Vast experience in multichannel marketing, integrating eMarketing into programs involving offline efforts including advertising, public relations and direct mail, leveraging Web 2.0 strategies to enhance creativity, information sharing, and collaboration among users.
- Responsible for web publishing and eMarketing of over 100 website, microsite, email and online marketing initiatives for BtoB, BtoC and Not-for-profit organizations.
- Leader and resource responsible for the definition, management and execution of online market strategy, including information architecture, content development, email campaign management, search engine marketing, web analytics and management reporting, social media strategy and online brand identity standards.
- Instrumental in building critical workflow procedures and operational measures to improve productivity, quality and profitability.
- Innovator of efficiency-boosting development processes for web publishing, eMarketing and analytics.
- Corporate spokesperson throughout career on a broad range of issues, including workforce restructuring, product/service launches, events, and community relations.
- Respected team builder and motivator with strong people management, leadership and public speaking skills.
- Strong ability to plan, implement and oversee complex projects from beginning to completion.
- Experienced in supervising and managing a team of employees, consultants and vendor partners to deliver high-performance results.
It’s time to meet the person who will turn your hit-and-miss marketing endeavors into measurable successes sure to propell your business forward. Contact Denise B. Hearden today.
