PR Gets Key Messages Directly to Niche Markets

By Denise Hearden

WPS Global, an energy management organization serving corrugated, paperboard and packaging businesses, has retained Be Heard Marketing as its public relations and marketing agency of record.

“The results of the PR work we’ve hired Be Heard Marketing to handle over the past year has helped us get our message out directly to influencers and decision makers in our very targeted market niche,” explains William Behrmann, WPS Global president. “The media have welcomed our case studies and expertise. And, the publicity we’ve received to date has proven to our target audiences that surviving in a highly competitive and economically strained marketplace, they must think out-of-the-box when it comes to reducing costs.” (Scroll down to find links to PR placements)

Be Heard Marketing partners with business executives and marketing leaders to provide marketing, public relations and web solutions designed to address specific needs and achieve critical goals. To learn more, visit www.BeHeardMarketing.com or contact Denise B. Hearden at 414.218.5452.

Recent WPS Global case study news releases and publicity placements:

Cover Feature, Exclusive Story
Official Board Markets
How IPC Cut Energy Costs
January 3, 2009

News Release (View it)
Board Converting News
WPS Global Helps Niagara ‘Pinch Pennies’
January 18, 2010

Official Board Markets
Corrugators Are Finding Creative Ways to Cut Costs
January 16, 2010

Placements Pending
Paper Film & Foil Converter
Converting Magazine
Corrugated Today

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