Archive for January, 2010

PR Gets Key Messages Directly to Niche Markets

January 29, 2010

WPS Global, an energy management organization serving corrugated, paperboard and packaging businesses, has retained Be Heard Marketing as its public relations and marketing agency of record.

“The results of the PR work we’ve hired Be Heard Marketing to handle over the past year has helped us get our message out directly to influencers and decision makers in our very targeted market niche,” explains William Behrmann, WPS Global president. “The media have welcomed our case studies and expertise. And, the publicity we’ve received to date has proven to our target audiences that surviving in a highly competitive and economically strained marketplace, they must think out-of-the-box when it comes to reducing costs.” (Scroll down to find links to PR placements)

Be Heard Marketing partners with business executives and marketing leaders to provide marketing, public relations and web solutions designed to address specific needs and achieve critical goals. To learn more, visit www.BeHeardMarketing.com or contact Denise B. Hearden at 414.218.5452.

Recent WPS Global case study news releases and publicity placements:

Cover Feature, Exclusive Story
Official Board Markets
How IPC Cut Energy Costs
January 3, 2009

News Release (View it)
Board Converting News
WPS Global Helps Niagara ‘Pinch Pennies’
January 18, 2010

Official Board Markets
Corrugators Are Finding Creative Ways to Cut Costs
January 16, 2010

Placements Pending
Paper Film & Foil Converter
Converting Magazine
Corrugated Today

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Solutions to Your Newsletter Challenges

January 15, 2010

Don’t be overwhelmed by your regular newsletter regimen … simply plan ahead! 

If your biggest challenges in creating an effective newsletter (eNewsletter or traditional print) involve the following dilemmas, you’re not alone. Here are a few tips to overcome them.

 1. Setting Goals
Don’t underestimate the power of putting your goals in writing. Your goals might be to generate leads, drive traffic to your Website or to keep your company’s name in front of prospects and customers.

2. Creating an Effective Subscription Page
Getting people to subscribe to your e-mail newsletter isn’t easy, but it is critical. If you request too much information on the subscription page or the e-mail newsletter description is weak, you’ll lose prospects.

Remember to include a brief description of your e-mail newsletter. It must be written to appeal to your audience and should define: 

  • Who should read your e-mail newsletter
  • The type of content your e-mail newsletter offers
  • Benefits to the reader of subscribing/reading the e-mail newsletter
  • How often you publish
  • Exactly how to subscribe

3. Finding and Creating Appropriate Editorial Content
Finding good quality articles highly targeted to your audience is often difficult. However, there are many ways to create editorial content. For example: 

  • Case Studies/Testimonials
  • How-to articles
  • Interviews
  • Seminar coverage
  • Guest columnists
  • Previously published pieces

Finding quality content takes time, whether you create it from scratch or subscribe to a syndicated service. To produce a higher quality e-mail newsletter, be organized and plan each issue ahead, with enough time to write and edit articles.

For more newsletter ideas, contact Be Heard Marketing.

Posted in MARKETING CONSULTANT / CONSULTING, PUBLIC RELATIONS, STRATEGIC PLANNING | Leave a Comment »