Be Heard Marketing

by Denise B. Hearden

Believe it or not, there are executives running $500+ million businesses who are making the same detrimental marketing mistake as those operating $1 million businesses … they don’t have a marketing plan.

If YOU are among these decision-makers, or you work for a company without a marketing plan, you’ll want to stay tuned to this blog series. With each entry, I’ll divulge the benefits to preparing and sharing a marketing plan companywide; the critical components of a well-rounded marketing plan; and how you can help your business navigate the marketing plan development process. You won’t want to miss out on this blog series … it could mean staggering improvements to your future sales and marketing efforts.

Stay tuned for MARKETING PLAN BLOG SERIES: Excuses, Excuses, to be posted Wednesday, November 4.

In the meantime, if your organization is operating without a marketing plan roadmap, contact me promptly. I’ll guide you through a marketing plan development process that’s painless. And, it will significantly reduce the risk that your business is wasting time and money on scattered, unproductive and inconsistent marketing, advertising, PR and online endeavors.

Denise B. Hearden
414.218.5452
denise@beheardmarketing.com

Marketing solutions come in all shapes and forms. While a full-service agency is one organization’s answer; a three-man web or PR shop can do the trick for another. The one solution you’ll find consistently adopted by businesses of all sizes – and wildly popular with corporate giants wanting to make changes effectively and swiftly – is the MARKETING CONSULTANT.

An independent marketing consultant becomes a cost-effective and highly impactful answer for business owners and corporate execs that face challenges like these:

 Struggling with brand recognition, messaging consistency across marketing media and losing business and marketshare as a result.

 Staff leaders who are inexperienced in driving integrated, multi-channel marketing initiatives, or who may be distracted by multiple job duties.

 Making marketing decisions and expenditures without a marketing plan that’s forward-thinking, proactive and enthusiastically accepted company-wide.

I’m often asked what I “do” for my clients. I enthusiastically explain that for more than 16 years now, while employed with Fortune 500 retailers or for agencies serving BtoB, BtoC and not-for-profit organizations, I’ve had the opportunity to turn the dreams of business owners, CEOs and executives into happy-ending realities.

A more direct answer is that I help my clients face and overcome those challenges I’ve described above. So, if any one of those challenges ring true for you, give me a call. We’ll talk about your business and marketing desires and, perhaps a new ending to your organization’s story is just what YOU need.

Denise B. Hearden
Be Heard Marketing
Marketing, Web, PR
414.218.5452
beheard@wi.rr.com